Catering Concept Development on the Basis of Marketing Mix

Student: Legonkov Dmitriy

Faculty: Faculty of Economics, Management, and Business Informatics

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

The topic of this paper has been the subject of many business planning and strategic analysis observations for many years now. There is no unique policy for business development that can be effective for different types of market. Consequently the problem of business development in catering appears. The goal of this paper is to formulate the unique proposal of service for potential customers. To achieve the aim of the study and to demonstrate the final product, it is necessary to analyze external and internal. Moreover, demand determination will be presented in the paper and competitors analysis with positioning map building. In addition, the environment is attractive enough to introduce the new service of pre-school education, because it may be characterized by adequate demand and lack of direct competitors.

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