The Problem of Advertising Fraud on the Russian Internet Market and Ways to Deal with It

The Internet advertising market, as we know it, was formed not so long ago, and is the youngest advertising sphere of all. He is experiencing a deficit in this area of research. The relevance of my work is that at the moment in the market of Internet advertising there is a birth of the epidemic of "fraud", and this topic is not fully explored. My work can serve as the beginning of a fundamental research in this field, and serve the benefit of the Internet advertising market in Russia. The purpose of my work is to develop recommendations and an integrated approach to solving the problem of "fraud", who based on the study of the Internet advertising market in Russia. The scientific tasks are the development of hypotheses, the study and analysis of bot-traffic using qualitative research methods: expert surveys and in-depth interviews with the advertising market worker and advertisers. The novelty of my work now there are practically no studies that would cover the problem of "fraud" in Internet advertising. And my job is to occupy this niche to help the market cope with the difficult task of combating bots. My work consists of three chapters, 12 paragraphs, introduction and conclusion, and takes 96 pages. The first part of the work is theoretical, the second part is the description of the study, and the third is the study itself. According to the results of the study, I concluded that the problem of bots is not being given due attention, and in the future, this can lead to disastrous consequences. However, at this stage of market development, few people attach importance to this, and "fraud" does not threaten the stability of the market