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  • The Influence of Social Media as a Marketing Communication Channel on the Increase of Consumer Engagement in the Global Fashion Industry

The Influence of Social Media as a Marketing Communication Channel on the Increase of Consumer Engagement in the Global Fashion Industry

Student: Aristova Anna

Supervisor: Olga Konstantinovna Oyner

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2017

The study explores the way social media networks influence the increase of consumer engagement in the global fashion industry.

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