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  • Using E-commerce to Acquire Customers as a Disruptive Entrant in the Snack Food Industry, by the Example of Justin’s in North America

Using E-commerce to Acquire Customers as a Disruptive Entrant in the Snack Food Industry, by the Example of Justin’s in North America

Student: Vernon Andrei

Supervisor: Alexandra Zhukova

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Final Grade: 8

Year of Graduation: 2017

В этом дипломе обсуждаются преимущества, недостатки и стратегии использования электронной торговли с целью привлечения клиентов для быстрого проникновения на рынок лёгких закусок в Северной Америке.

Full text (added May 12, 2017)

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