Start-up Club Virtual Reality and New Technologies

This work was carrу out with the goal of creating a brand for a virtual reality center designed to demonstrate a new type of interactive virtual content based on outgoing games and captured events around the world. Space combines two typologies of anti-cafe and technology of glasses of virtual reality. The main goal of the project is to create an image of a virtual center that combines many different interactive features. The main task of the style is to reflect the main property of virtual content - interaction and total immersion of the user. As a result of the work, the analysis of existing virtual reality games, their classification by genre and graphic image is presented. Also, in the process of work, a corporate style and positioning of a new type of public space was created, as well as viral looped videos and a projected spatial solution of the center itself. Recommendations based on the work on the project are to develop a visual language and the definition of virtual content, to attract the interested new audience to create and promote a unique technology of representation of information.