Virtual Reality Technologies in the Automotive Industry: the Impact on the Competitiveness in the Global Automotive Market

Student: Nekrasov Dmitriy

Faculty: Faculty of World Economy and International Affairs

Educational Programme: International Business (Master)

Year of Graduation: 2017

In this Master Thesis we analyze how virtual reality technologies are implemented in two different business functions of automotive producers - manufacturing and marketing, and how it influences competitive situation in the market. Thus, current positions of auto producers in terms of their VR-based activities are analyzed, and then these results are compared to existing studies taking into consideration global autumotive trends of the nearest future.

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