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Educational Programme
Final Grade
Year of Graduation
Viktoriia Kulabukhova
Relationship Between Perceived Emotion Intensity and Collectivism of Culture
(Bachelor’s programme)
This research is devoted to studying of the relationship between perceived emotion intensity and collectivism of culture. The research is constructed on the assumption that there is the relationship between perceived emotion intensity and collectivism of culture. In other words there is an effect of the group - emotions the other person is perceived as more intense when they are experienced together with a group rather than alone.

On the basis of the theoretical hypothesis two empirical hypotheses were made:

1. Representatives of more collectivist cultures will have their effect of group.

2. Representatives of cultures whom examinees estimate as more collectivist will have their effect of group.

Participants of the research: 64 Russian students (19 men and 45 women) and 68 European American students (18 men and 50 women) aged from 18 up to 29 years.

For carrying out a research the methodical tools were picked up, allowing studying the relationship between perceived emotion intensity and collectivism of culture. In compliance with the research of Y. Uchida, H. Markus and colleagues, it was presented in the form of images of the athlete who won a medal at the Olympic Games. The scheme of study was developed as well.

The received results showed that are tendencies towards confirmation of hypotheses. Also it was established that the Russian and American examinees perceive degree of the collectivism of the cultures (Russian, American and Japanese) in compliance with theoretical representations and empirical researches in this area. Besides, several restrictions and prospects of this research are discussed in the paper.

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