The Main Aspects of Successful Corporate Culture's Formation of German Companies Operating on the Russian Market

The thesis describes the main aspects, which are necessary for successful corporate culture’s formation of German companies operating on the Russian market. The branch office of the international industrial holding GEDORE in Russia was chosen as the object of this research. The author has analyzed the corporate culture of GEDORE head office in Remscheid (Germany) and in branch office in Russia. The analysis was based on interviews conducted by the author of this master’s thesis with senior managers of “Gedore Tool Center” LLC. Moreover, the author has also studied the experience of global companies such as Bosch and Siemens in the successful corporate culture’s formation in Russia. Based on the results of the theoretical and empirical stages of the study, the author provides managerial implications for the development of corporate culture in “Gedore Tool Center” LLC .