How Characteristics of the Text Influence on Users Engagement in Social Media

Student: Lyasko Aleksandr

Educational Programme: Psychology (Bachelor)

Final Grade: 8

Year of Graduation: 2017

The main purpose of this study is to investigate the influence of the text on the engagement of users in social media. Social networks are a new reality, in which more than 2 billion people are plunged on a daily basis around the world. However, until now it is not known exactly how they behave, what they feel and how they interact with the content of social networks. Within the framework of the research, we tried to understand how a number of characteristics of the text of publications in communities stimulate users to interact with it. In other words, can we have studied whether the length of the text, its structure and the presence of emoji and capitalization in it can affect the number of likes users put to posts?

Full text (added May 19, 2017)

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