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Implementation of Internet-MarketingTools into the Travel Service Provider «Onlineru.travel»

Student: Berezovskaia Stanislava

Supervisor: Konstantin N. Timofeev

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Management (Bachelor)

Final Grade: 10

Year of Graduation: 2017

The theme of diploma work «The implementation of Internet marketing tools in the company «Onlineru.Travel». Diploma work consists of introduction, three chapters, conclusion and the list of sources. The amount of work is 87 pages, and 31 applications. The purpose of the diploma work of the theoretical research and application of modern tools for promotion tourism services through Internet marketing, as well as the analysis of their economic efficiency by the example of the company «Onlineru.Travel». The relevance of the topic of the diploma work is undeniable, as the need in online advertising for business community is caused by the growing competition. And the competitive advantages of firms are determined by the degree of study, possession of tools, ways to intensification advertising methods and sources of promotion of Internet marketing, combined with an analysis of the economic effectiveness of their implementation. This work was devoted to the study of Internet marketing tools, their practical implementation and evaluation of results by the example of the travel service provider «Onlineru.Travel». In the course of diploma work the following tasks were solved: theoretical research of modern Internet marketing tools, applied research of automated corporate systems of Business intelligence-environment, services, recommendations for clarifying general strategies of the company, proposals for the head of the company to expand the sources of advertising promotion and the practical implementation of Internet marketing tools in the company «Onlineru.Travel». The result of the diploma work was the confirmation of the economic feasibility of the introduction of promotion tools through Internet marketing in the company «Onlineru.Travel». The utilitarian integration of automated systems, services, promotion tools based on the example of a particular business model of the company «Onlineru.Travel» can be recommended for practical implementation.

Full text (added May 22, 2017)

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