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  • Consumer Demand Factors for Imitations of Conspicuous Consumption Goods (the Case of Clothing, Footwear, Accessories)

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Guzal Ismanova
Consumer Demand Factors for Imitations of Conspicuous Consumption Goods (the Case of Clothing, Footwear, Accessories)
Economics
(Bachelor’s programme)
7
2017
The main goal of the research is to determine the key factors influencing consumer choice regarding demonstrative consumption goods and their imitations on the example of Russian buyers of the clothing, footwear and accessories market.

 To achieve this goal, an analysis of studies, scientific works devoted to demonstrative consumption was carried out. An Internet survey was conducted, covering a sample of 135 respondents representing consumers of the clothing, footwear and accessories market aged 16 to 27 years, both women and men, of different levels of education, housing status, having a partner, permanent place of work and collected а number of factors influencing the consumer choice of the respondent.

As a result, an adequate and significant model of binary logit regression was constructed to assess the likelihood of purchasing demonstrative consumption goods and determining the significant factors for making this purchase. The marginal effects of the influence of consumer choice factors on the probability of buying demonstrative consumption goods, their imitations were calculated, and an interpretation of the results of regression analysis is given.

The importance of a number of factors concerning the probability of purchasing demonstrative consumption goods, their imitations, has been revealed.

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