Year of Graduation
Practices for Creating Online Content Within the Booktube Community in Russia, 2012-2016
Nowadays bookTube is a significant part not only of online world but of modern literary processes. This is a unique community of people who love reading arised from the english-speaking analogue. Thesis is to research the booktube movement in Russia and content creating practices in particular. Also there are such issues as main features of the platform which influence community the most, prosumers and celebrification. The principal stages of the evolution of the community are also determined.