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Concepts of Affiliate Marketing (the Case of Real Advertising Campaigns in Teaser and Social Networks)

Student: Gross Natalia

Supervisor: Vitalii Sergeevich Lipatnikov

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Year of Graduation: 2017

Internet promotion become more efficient due to performance marketing. Promoting projects in social and teaser networks, companies, replacing standard approaches with pay per click and a thousand impressions on the CPL model and CPA model, ensured the interest of marketers in the effectiveness of project promotion. This paper is devoted to affiliate marketing, creation and optimization of advertising campaigns in social and teaser networks. In this paper, we consider the advantages of performance marketing, the principles of the functioning of partner programs, as well as the main advertising promotion channels, such as social and teaser networks, e-mail marketing and banner advertising. The practical part of the work contains the analysis of three advertising campaigns launched in the social network Facebook and teaser networks Marketgid, MGID and Mediavenus.

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