Formation Perspectives and Implementation of Film Tourism Development Models in Saint-Petersburg

The aim of the research is to define growth directions of existing film tourism products and to develop models for creation of new film tourism forms in the context of Saint Petersburg. According to the purpose, the following tasks were formulated: 1)To analyze the basic interaction principles between representatives of film and tourism industries; identify main stakeholders of film tourism. 2)To explore potential tourists views whether films that were shot in St. Petersburg are informative about the city. 3)To determine target groups of consumers who demonstrate services demand of film tourism in the city. 4)To analyze the film market in St. Petersburg; identify existing forms of film tourism. 5)To identify the potential for using of available resources for tourist product creation. 6)To justify possible development directions of film tourism in the city. 7)To present recommendations on developing realization forms of film tourism in St. Petersburg. It was found that films that were shot in St. Petersburg do not provide an incentive and informative influence on the viewer for further visiting of the city. There were identified difficulties to the formation of the film tourism market; forms that could attract tourists and movie professionals were found. Perspectives of film tourism products creation were explored in terms of the successful product implementation in St. Petersburg. As a result, development models suited to the city were developed; a number of recommendations were offered for growth of film tourism forms in the city. The results indicate that the film industry can become the basis for tourist products creation in the region in case of maximum use of its resources and large film companies’ engagement in the film tourism products creation. The work consists of 153 pages without applications (16 figures, 7 tables and 4 applications). Keywords: film tourism, realization forms of film tourism, development models, stakeholders of film tourism