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  • Relationship between Standardization and Adaptation Marketing Strategies of Cosmetics Retailers in the European Market: the Case of Natura Siberica Company

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Ekaterina Selezneva
Relationship between Standardization and Adaptation Marketing Strategies of Cosmetics Retailers in the European Market: the Case of Natura Siberica Company
International Business
(Master’s programme)
2017
The main goal of the Master Thesis is to identify the level of standardization and adaptation of the elements of the marketing strategy for cosmetic retailers in the foreign markets and develop a set of recommendations for cosmetic retailer «Natura Siberica».

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