Linguocultural Aspects of Advertisments of the Russian and English Versions of the Magazine “Esquire”

The existing need of studying the peculiarities of linguistic and cultural aspects of advertising led to the relevance of the research. Object of the research are texts of English and Russian advertising. The subject of the research is the linguistic and culturological peculiarities of advertising texts in Russian and English languages. The purpose of the study is to identify linguistic and cultural features of the language of advertising in Russian and English version of Esquire magazine. The research contributes to the further study of the cognitive parameters of the text, and thus makes contribution to text linguistics, communicative linguistics, and communication theory. The results of text and lexicological analysis of magazine advertising allows to develop new promising research model of verbal specificity and pragmatics of the advertising phenomenon with an important role in the modern world.