An Analysis of the Effectiveness of Online Business Promotion Tools

The present investigation is intended to cover the most essential issues pertaining to the domain of an analysis of Internet marketing tools effectiveness within the framework of social media marketing. The essence of the developed approach to the analysis is that traditional approaches not only are complementary, but can be expended by social network analysis (SNA) methods. The overall aim of the project is to suggest a brand-new approach to the analysis of the Internet advertising means and to verify it using a business case. The findings of this investigation reveal that there are a lot of opportunities given by combining SNA KPI’s with common efficiency metrics. The usage of SNA methods enables to draw out the nature of existing challenges and to break the deadlock of them in more rational way. It is anticipated that the outcomes of the research might be applied to advance theoretical and practical understanding of the efficiency of Internet promotion tools for advertiser companies which user base appears to be a net. The project includes 6 sections: introduction, 3 paragraphs, the results anticipated, conclusion and appendices.