• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Evgeniia Ageikina
An Analysis of the Effectiveness of Online Business Promotion Tools
Business Informatics
(Master’s programme)
2017
The present investigation is intended to cover the most essential issues pertaining to the domain of an analysis of Internet marketing tools effectiveness within the framework of social media marketing. The essence of the developed approach to the analysis is that traditional approaches not only are complementary, but can be expended by social network analysis (SNA) methods. The overall aim of the project is to suggest a brand-new approach to the analysis of the Internet advertising means and to verify it using a business case. The findings of this investigation reveal that there are a lot of opportunities given by combining SNA KPI’s with common efficiency metrics. The usage of SNA methods enables to draw out the nature of existing challenges and to break the deadlock of them in more rational way. It is anticipated that the outcomes of the research might be applied to advance theoretical and practical understanding of the efficiency of Internet promotion tools for advertiser companies which user base appears to be a net. The project includes 6 sections: introduction, 3 paragraphs, the results anticipated, conclusion and appendices.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses