Engagement of Residents in Place Making in Public Spaces

Public spaces - vital elements in successful development of the city, contributing to building human and social capital, which, in turn, play a key role in economic well-being of the city. Only successful public spaces have a beneficial impact on the economy of the city, so their development becomes a prior in the urban development programs all over the world. Most of placemaking projects are characterized by low efficiency and negative reaction of the inhabitants due to the fact that value proposition of produced in the course of the project public place doesn't meet residents needs and expectations in appropriate way. Involving residents in the placemaking process lead to more effective project results. However the essence of value creation process in residents engagement remains unclear. Therefore, in this master thesis was made an attempt to develop a conceptual framework of value creation process in place making resident engagement. The model is based on the statement that the best value proposition is created through engagement of residents in value co-creation. The value proposition model does not illustrate an interaction process between consumers and producers, which is highly important in urban projects, so developed conceptual model combines the value proposition creation process and key processes of the resident engagement in value co-creation. The case study confirmed a practical focus of developed conceptual model, justified the elements of the developed model and identified the semantic structure of value creation process of public spaces through residents engagement in place making.