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Development Strategies to Promote Small Business

Student: Dmitriy Gorin

Supervisor: Ekaterina Artyushina

Faculty: Faculty of Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Theme of the thesis: Development of a strategy for promoting a small business The work contains 51 pages, 4 figures, 2 tables and 50 sources of literature. The object of the study is LLC "Graphics" Advertising studio. The subject of research is the company's development strategy Keywords: strategy, marketing, promotion, small business, advertising The structure of the work includes an introduction where the goals and objectives of the study are formulated, three chapters with subsections in which the stated subject, the conclusion, are described, where the conclusions, a list of literature and applications are formulated. In the marketing activities of the company, the development of a strategy for promoting oneself as an organization in practice takes the main place, since proceeding from this, a further perspective of the firm's activity is determined. The promotion policy presupposes a certain set of measures on the part of the enterprise or the presence of a preconceived strategy of behavior. It is intended to provide some connection between decisions and actions to create, implement and maintain competitiveness at the proper level, as well as identify the most suitable segments for goods and services On the basis of the results obtained in the course of the study, practical recommendations aimed at improving the company's promotion policy are given in the paper. The conclusions obtained in the course of the research contain scientific novelty and practical social significance

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