• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
For visually-impairedUser profile (HSE staff only)SearchMenu

Development of a Logistic Strategy in a Multichannel Trading Company by the Example of Metro Cash&Carry

Student: Petr Tokmakov

Supervisor: Pavel Sverchkov

Faculty: Graduate School of Business

Educational Programme: Strategic Management in Logistics (Master)

Year of Graduation: 2017

1. Topic of the research - "Development of a logistic strategy in a multichannel trading company be the example of Metro Cash&Carry 2. Student: Tokmakov Petr, 152 MLG, School of Logistics, National Research University - Higher School of Economics 3. Supervisor: Sverchkov Pavel, Senior lecturer of logistics HSE 4. Keywords: logistics strategy, supply chain segmentation, multichannel, omnichannel, crossfunctional coordination, logistic service, supply chain freshness. Globalization, entrance foreign companies in a domestic market, IT development and growth of mobility of the population lead new business conditions for trading companies. Such factors force companies to diversify their business to multiformat and multichannel models. In the conditions of high competition in the wholesale and retail trade market, each company faces the task of increasing the efficiency of operation at the lowest possible costs. The purpose of master's thesis is to develop a logistic strategy in a multichannel trading company by the example of Metro Cash and Carry. This paper deals with the basic theoretical aspects of omnichannel concept and supply chain segmentation.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses