The Influence of Behavioral Factors on the Development of the Company's Strategy

This paper is devoted to the study of the influence of behavioral factors on the development of the company's strategy, in particular, the Nizhny Novgorod campus of the Higher School of Economics. The introduction describes the relevance of the research topic, formulated the goals and objectives of the work, identified the object and subject of research. The purpose of the research work is to determine the phenomenon of the influence of behavioral factors on the development of the strategy of the Nizhny Novgorod campus of the Higher School of Economics. The subject of the study is the research of the behavioral characteristics of the managers of the Higher School of Economics in Nizhny Novgorod, the impact of behavioral factors on the development trajectory, the adoption of successful strategic decisions of the Higher School of Economics-Nizhny Novgorod. The objects of the research are the heads of various departments of the Higher School of Economics - Nizhny Novgorod, the deans of the faculties, the deputy directors of the Nizhny Novgorod campus, and the director of the Higher School of Economics in Nizhny Novgorod. Research consists of four interrelated parts, the first and second of which are aimed at in-depth study and consideration of the sources of the theoretical base on behavioral strategies and behavioral effects and their influence on decision-making. The third part is devoted to the analysis of the current situation in the Nizhny Novgorod campus of the Higher School of Economics, the fourth is a direct contribution to the research and represents an analysis of the results obtained in the study and the development of recommendations, as well as the study of the influence of behavioral factors on strategy development and successful strategic decisions. As a result of all the paper done, conclusions are drawn summarizing the entire study.