MROI Measurement for Effectiveness Analysis of Marketing Investments in Red Bull Company

Student: Bachurin Denis

Educational Programme: Marketing (Master)

Final Grade: 7

Year of Graduation: 2017

While marketing is still considered as a source of expenses, the need of rationale of marketing investments effectiveness becomes more crucial and relevant issue for marketing managers. Current thesis has a practical implication and focused on analysis of approaches and methods of marketing return on investments (MROI) measurement. The thesis attempts to apply such methods to measure MROI for ED production company. In the course of research the key factors influencing the MROI evaluation are defined< the correlation of these factors is analyzed and the recommendation for further research and application proposed.

Full text (added May 22, 2017)

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