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Creating a Brand of Porcelain Production Based on the Soviet Package

ФИО студента: Anastasiia Timoshenko

Руководитель: Alexandra Kuznetsova

Кампус/факультет: Faculty of Communications, Media, and Design

Программа: Design (Bachelor)

Год защиты: 2017

In this work, the agitation porcelain products of 1919-1929 are collected. They are important documents both for the history of post-revolutionary years and for the national cultural heritage. Despite the transience of this art form, the collection of propaganda porcelain still remains valuable due to the uniqueness and peculiarity of this phenomenon: a politicized deafening "propaganda" suddenly meets with a light fragile "porcelain". Different slogans become the subject of this research, as well as visual images that accompany them. Revolutionary content, different form of products, technical execution - all these aspects of this art can be seen on the pages of this work. The purpose of my visual research will be the study of a new appearance of a household thing and the subsequent selection of porcelain products. In addition, I face the challenge of showing how the art methods change in the course of the decade, where they originate and what they come to in the late 1920s. Of course, artistic methods were not taken from pre-revolutionary porcelain products, but were borrowed from the avant-garde. The authors carefully worked with the composition, the techniques of collage and photomontage, with elements of framing as in the cinema and decorating methods with the help of a stencil and airbrush, which make it possible to produce the product in large print runs. The plate turns into a poster. Thus, in the ceramics, a very closed craft, street art came in, an innovative design of the revolution. For this visual study, only agitational plates were selected, because they reflect the spirit of the time most vividly, present bright saturated images and show a variety of artistic methods. The work consists of two parts, two books that were classified by the diameter of the plates: in the first, the main one, plates (up to 27 cm) and dishes (up to 38 cm) and in the second, additional saucers (up to 16 cm) are collected.

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