Customer Experience Management Based on the Study of Consumer Experience in the Restaurant Business (the Case of OOO "Cafe Du Nord 1834")

Student: Saveleva Iuliia

Educational Programme: Marketing (Master)

Year of Graduation: 2017

The actual world-wide trends demonstrate the development of experience economy and that production of only goods and services is not already enough for doing business successfully. The management of consumer experiences requires the analytical and creative strategies to be applied for customer analysis and generation of their emotional experience. With analytical efforts c

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