The Development of Recommendations for the Improvement of the Communications Strategy of the Moscow Metro

Student: Arsanukaeva Maryam

Educational Programme: Marketing (Master)

Year of Graduation: 2017

The relevance of the emphasis on communication strategy, we explain the specifics of this project - the information field of the Moscow Metro, on the one hand, embodies its active brand communications (the project "music in the metro", branded trains, the appearance and design of stations in the historic center of the city, etc.) and, on the other hand, includes third-party advertising placement: outdoor advertising at stations, posters in rolling stock, advertising in the "Wi-Fi Metro".

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