Lean-Management of Customers

Student: Churakova Darya

Supervisor: Dmitry A. Kuzin

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Marketing (Master)

Year of Graduation: 2017

The main goal of this work is application of lean management to the process of interaction of the organization with its customers in order to assess the profitability of customers and to find ways to reduce costs and increase profits.

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