Year of Graduation
Designing a System for Cooperation between Companies and Influencers which is Based on the Demand of the Market
In the master's thesis Influencer Marketing is contemplated. This is one of the channels of Internet marketing. At the moment, this channel is one of the most effective, so a lot of companies start using it. Basic definition and case-study are considered in the work. Also the author has conducted a survey with bloggers and advertisers. As a result of the work a system for cooperation between companies and Influencers is designed, it is based on the demand of the market. The first campaigns results are presented in the master's thesis.