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Designing a System for Cooperation between Companies and Influencers which is Based on the Demand of the Market

Student: Irina Shlykova

Supervisor: Mikhail M. Komarov

Faculty: Graduate School of Business

Educational Programme: Electronic Business (Master)

Year of Graduation: 2017

In the master's thesis Influencer Marketing is contemplated. This is one of the channels of Internet marketing. At the moment, this channel is one of the most effective, so a lot of companies start using it. Basic definition and case-study are considered in the work. Also the author has conducted a survey with bloggers and advertisers. As a result of the work a system for cooperation between companies and Influencers is designed, it is based on the demand of the market. The first campaigns results are presented in the master's thesis.

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