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Servicefor Determining Effectiveness of Advertisement Compaign in Social network "Vkontakt"

Student: Skokov Vladislav

Supervisor: Dmitry Alexandrov

Faculty: Faculty of Computer Science

Educational Programme: Software Engineering (Bachelor)

Final Grade: 7

Year of Graduation: 2017

The Internet advertising market is gradually taking an increasing share of the purchased advertising. Advertisers choose large Internet sites with high attendance to place their advertising campaigns. It is no doubt that social networks rank first in the popularity ratings of the Russian Internet audience, and the social network “VKontakte” takes the leading line. Organization of an advertising campaign is not limited by choosing a place to advertise and creating mediaplans. One of the key steps is to evaluate the effectiveness of the advertising campaign. The main goal of this paper is to create a service, tool for evaluating the effectiveness of an advertising campaign in social network “VKontakte”. The paper contains 30 pages, 3 chapters, X illustrations, X bibliography items and 4 appendices. Keywords: advertising, “VKontakte”, advertising effectiveness

Full text (added May 30, 2017)

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