Development Promotion Concept of the Vocal Studio "Allegro" Using Instruments of Selfbranding

Student: Stupishina Mariya

Faculty: Faculty of Management (Nizhny Novgorod)

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

In this studies the concept of the selfbrending and the using of this concept on practice are considered in an example of vocal studio "Allegro". The concept of a selfbrend is examined by many researchers, but there is no exact definition. The key aspects of selfbrend and stages of selfbrend creation have been analyzed. The image of the head of studio has been chosen, on the example of the company where the analysis of the marketing environment has been carried out. The research of the personality was divided into two stages: qualitative research and quantitative research. At first, the head has been tested by self-diagnostics test. Then survey company clients has been conducted where have taken part 31 respondents. Also the concept of promotion of vocal studio "Allegro" has been made and recommendations about content are formulated.

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