The Game on the Corporate Website: Functions and Types

Student: Manucharova Araksya

Educational Programme: Multimedia Journalism (Master)

Year of Graduation: 2017

Gaming technology is very popular in corporate communications today. They are more often used as a fashion attribute of the website than as an essential tool to build customer loyalty. Realizing that games do not only attract attention, but also give opportunities, most companies develop them for their corporate websites. Game elements help promote the marketing strategy and bring them up to a high-grade standard. In this work, there are a lot of tasks such as analyzing the phenomenon of the word game, considering the functions and varieties of games on corporate sites, classifying the games that are present on corporate websites, developing two types of games and analyzing the effectiveness each of them.

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