Year of Graduation
Investigation into the Models of Influence Spread in Social Networks
The present paper is devoted to the study of actual issues of information influence in network communities. The essence and attributes of the network community are defined, the notion of information influence in the network community is considered, classifications of the influence spread models in network structures are given. The specifics of the implementation of the company's communication strategy in the Internet communities and the areas for effective cooperation with brand ambassadors as influential actors are noted. The study of online communities is conducted using the example of the Gephi analysis and visualization complex. Recommendations on the development of the company's communication strategy for beach volleyball in the Internet community are given. The results of the work are of interest both to the scientific community and to representatives of the sports marketing field.