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Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Tatiana Breygina
Minimalism as a Trend of Visual Communications in Designing Interfaces
Integrated Communications
(Master’s programme)
9
2017
The master's thesis on the topic «Minimalism as a Trend of Visual Communications in Designing Interfaces» is focused on identifying specific characteristics of design in the field of HCI (human-computer interaction) and considering minimalism as a style of a special significance in the context of modern interactive visual communications.  Within the framework of this direction, the data is presented clearly, and the visual tools used allow any user to comprehend the essence of the message without mastering the arrays of text. So, the interfaces developed according to this style guidelines are characterized by simplicity and conciseness. The use of a minimalistic interface is not a goal but a tool: functional, structural, architectural and compositional aspects of minimalism make it possible for the digital system to be user-friendly and effective as possible during the interaction with the user, to emphasize the basic functionality of the site or mobile application. Thus, one of the key characteristics of web design is visual complexity («the degree of perception of the aggregate of elements, negative space, symmetry, colors and forms»). In the framework of this research, a low degree of visual complexity is understood as a state identical to minimalism. The purpose of this paper is to establish how the minimalist design of the interfaces of web sites and mobile applications correlates with such factors as: aesthetic preference of the users; visual usability of the resource; sex and age of respondents; functional purpose («entertainment» and «e-commerce» segments).

The work includes two blocks: theoretical analysis of the basic concepts and empirical research.

Key words: visual communication, web-design, web interfaces, perception, minimalism, visual complexity, aesthetic preference.

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