• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Anastasia Konorova
The Problems of Transmedia Social Projects Producing in Russian Media of the 2010s
Multimedia Journalism
(Master’s programme)
8
2017
This thesis examines the concept of transmedia, especially its interpretations of the Russian researchers and producers, participation of audience in the development of transmedia storytelling. In this thesis the international experience of producing a social transmedia projects, their goals, objectives, platforms and principles of interaction in a universe are considered. Compares Russian and foreign experience of worldbuilding a social transmedia projects. As a result of expert interviews was reconstructed specifics of producing social transmedia in Russia on the example of analysis projects “Half the Sky Movement” and “the Day of a Homeless Person”. Work successfully answers the research question - the use of transmedia technologies in the Russian social projects allows to increase the popularity of projects to expand the audience and attract its attention to social problems and participation in their solution. In conclusion, the work provides general guidance for producing social transmedia projects in Russia.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses