Verbal and Nonverbal Manipulation Features in Advertising Discourse. The Case of Advertising in Beauty Industry

Student: Kanevskaya Mariya

Supervisor: Maria A. Pilgun

Educational Programme: Advertising and Public Relations (Bachelor)

Year of Graduation: 2017

This work is dedicated to verbal and non – verbal manipulation features in advertising discourse in beauty industry. Such media channels as TV and printed press were studied. In theoretical part of this paper the phenomenon of manipulation was identified. It was examined in common sense, in the context of mass and individual consciousness, and advertising discourse. Advertising discourse was thoroughly studied; moreover, its features and the main elements were discovered. Besides this, the features of verbal and non – verbal components in advertising text were noted. As a result of the research, the correlation of manipulation technics usage in TV and printed press was identified and most common manipulation technics were revealed.

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