Strategies' Evaluation Based on Stakeholder Value

The development of modern financial analysis is steadily leads to the fact that special attention is paid to a new branch – the measurement of impact of corporate strategies. Analysis of new approaches involves the study of both groups of stakeholders: financial and non-financial. Final qualifying paper is devoted to the evaluation of strategic capital based on stakeholder value. The first chapter deals with the main methods of evaluation of the companies’ strategic capital and explains key elements of the new approach, including contour of non-financial stakeholders. The second chapter contains the analysis of the market of innovations in Russia, states the algorithm of the study and gives an overview of the selected companies. The third chapter provides a practical analysis of strategic capital of the selected companies, the comparison of two approaches, and econometric analysis to determine the market factors affecting the value of the companies in 2010-2016. The main goal of the research paper is to determine the most effective approach to the evaluation of the corporate strategies from the perspective of the stakeholders. This paper meets the following criteria: 1. Uniqueness: this paper considers a new approach to the evaluation of strategic capital; 2. The multi-aspect analysis: the analysis is based on the assessment of internal and external to the company factors; 3. Practical significance: the paper develops an algorithm of evaluation of the company’s corporate strategy using a new approach based on stakeholder value, which allows combining financial and non-financial contours. In addition, the work includes practical application of this method. The study showed that the usage of STVA approach allows obtaining a more advanced strategic analysis of the company's capital. This is a universal method that can be used for companies of different degrees of technology and from different fields of activity.