• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Evaluation of the Company's Reputation in the Internet

Student: Valeriia Zubova

Supervisor: Yulia Altshuler

Faculty: Faculty of Management

Educational Programme: Management (Bachelor)

Year of Graduation: 2017

Topic of the thesis: "Evaluation of the company's reputation in the Internet". The purpose of the work: to study the reputation of the company in the Internet environment, using the example of NRU HSE-NN business school. The object of research: the reputation of a business school in an online environment. The subject of the study: assessment of the reputation of a business school in the Internet environment. The thesis consists of an introduction, two chapters, a conclusion, a list of references and one appendix. The scientific novelty of the work consists in a comprehensive study of the reputation of the business school, characterising the components of the business school's e-reputation, and identifying the factors that have a significant impact on the e-reputation of the business school. The paper proves the existence of statistically significant correlation between the e-reputation of the business school and its reputation, the influence of brand characteristics on e-reputation, the impact of the quality of a website on e-reputation, and the influence of social media on e-reputation. A study of the reputation of the business school in the Internet environment has been conducted, as well as recommendations aimed at improving it have been formulated.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses