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Social Activity of а Company and its Advertising as Factors of Consumer Choice in the Fast Food Market

Student: Dmitry Denisenko

Supervisor: Marina A. Shabanova

Faculty: Faculty of Economic Sciences

Educational Programme: Economics (Bachelor)

Final Grade: 9

Year of Graduation: 2017

The concept of social activity of a company becomes more and more significant in modern world. This subject gets more and more attention from researchers and becomes more relevant for businesses, because it can help a company to achieve stable economic growth, and also to stand out from competitors. Corporate social activity allows company to get trust and loyalty from its consumers. The main goal of this paper is to determine the effect of corporate social activity and its advertising on the consumer choice; and to develop on this basis the recommendations to the fast food restaurants on the implementation of corporate social activity.

Full text (added May 10, 2017)

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