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  • Digital Marketing of Museum Projects as Illustrated by the Conception Developed for the Minor Museums of the State Tretyakov Gallery

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Margarita Kolosova
Digital Marketing of Museum Projects as Illustrated by the Conception Developed for the Minor Museums of the State Tretyakov Gallery
Multimedia Journalism
(Master’s programme)
10
2017
This scientific and practical work is devoted to the construction and implementation of the strategy of digital-promotion of museum Internet projects and museums in general. Within the framework of the research, we consider separate marketing and PR-tools and examples of their use by domestic and foreign museums. We also create an advertising and PR-campaign in order to attract visitors to the site of the "Museums in the Neighborhood" project, dedicated to the Small Museums of the Tretyakov Gallery.

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