Metaphors and Their Usage in Business Coaching and Organizations Management

Student: Egorov Aleksandr

Educational Programme: Psychoanalysis and Psychoanalytic Business Consulting (Master)

Year of Graduation: 2017

In this final qualification work relevance of application of metaphors in business consultation and management is considered. The author offered and described a number of cognitive metaphors. The original metaphorical model of the organization is given. The initial research of efficiency of application of metaphors at the solution of a business case and in consultation sessions is executed. The technique of soft organizational changes is offered. Conclusions are drawn and recommendations are made.

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