• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Marketing Assessment of Family's Sport Activity's New Forms's Socio-economic Attractiveness

Student: Kalacheva Yuliya

Supervisor:

Faculty: St.Petersburg School of Economics and Management

Educational Programme: Marketing Technologies (Master)

Year of Graduation: 2017

The master's work is devoted to the marketing evaluation of the socio-economic attractiveness of new forms of physical activity of families with children. The first part of the work analyzes the theoretical and methodical aspects of marketing in business. Theoretical premises for the use of marketing of impressions are formulated, and ways of using social trends in evaluating the marketing of impressions are analyzed. The second part of the master's thesis includes a study of the dynamics of the popularity of sports in the Russian Federation. Analysis of the reasons for the popularity of sports for families with children, as well as assessment of the most attractive regions for the development of sports business. In the third part of the work, a description of the business concept was demonstrated, and a marketing plan was proposed to promote the business project in the sports sector. The result of the work is a marketing research study evaluating the attractiveness of new forms of physical activity, as well as recommendations for further application of the project within the company "I Love Running".

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses