Optimization of the Selection of CRM Systems for Customers

Subject: "Optimization of the Selection of CRM Systems for Customers". The volume of final qualification work makes 40 pages on which 11 drawings and 1 table are placed. When writing VKR 25 sources were used. Keywords: CRM, business process, CRM choice, optimization. The structure of VKR includes introduction, two main chapters, the conclusion, the list of the used literature. In introduction, the practical importance of this research reveals, and, also, the relevance of work, the purpose of writing of VKR and a task necessary to performance for achievement of goals is described. In chapter 1 the concept of the studied object is described, the theoretical information on the problem considered within VKR is provided, and, also, the approach to a solution used in a practical part by VKR is described. In chapter 2 practical realization of the offered approach for the solution of the considered problem is presented. The conclusion of work is devoted to results of a research and practical use of tools of a solution, and, also, conclusions drawn on the basis of the analysis of the considered research object.