Factors Affecting the Choice of Foreign Market Entry Modes for Consulting Companies

During the past few decades due to the globalization and increased global integration in the business environment, it has become more attractive for companies to expand and sell their products or services outside their home country. Nevertheless, to do so, the companies need to make an important strategic decision on what market entry mode to follow. Although many researchers were focusing on the market entry modes and factors determining them, no serious explanation has been given to identify the factors affecting the entry strategy for consulting industry. Therefore, this study is aiming to determine the factors affecting the market entry mode for consulting companies. To test the influence of different factors, we plan to conduct a study of the theoretical aspects of market entry modes, conduct statistical research (factor and cluster analysis) and test the hypothesis through logarithmic regression model in IBM SPSS Statistics. Finally, the recommendations to the Russian consulting firm KSK group will be given to increase its chances of successful internationalization. Keywords: market entry modes, strategy, factors, consulting