The Specifics of Internationalization Strategies of International Consulting Companies in Emerging Markets by the Examples of Russia and Brazil

Student: Kislyakova Anastasia

Faculty: Faculty of World Economy and International Affairs

Educational Programme: World Economy (Bachelor)

Final Grade: 7

Year of Graduation: 2017

This research focuses on the internationalization strategies of world leading consulting companies. It investigates consulting markets in Russia and Brazil, putting emphasis on their peculiarities, similarities and differences. Also, the research examines the entry strategies of “The Big 4” firms and some other international agencies. They mainly use the method of merger and acquisitions, getting new clients and employees from purchased local companies. This study can be useful for consulting firms that are going to enter foreign markets, including Russia or Brazil. Key words: entry strategies, consulting services, international consulting agencies, consulting market of Russia and Brazil

Full text (added May 11, 2017)

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