Entertainment TV Channel’ Content Promotion in Social Media

Student: Agryzkova Iuliia

Educational Programme: Media Management (Master)

Year of Graduation: 2017

In this graduation paper the author studies promotion of entertainment TV channels CTC and TNT content in social media. In the course of the work, the peculiarities of promoting the content of entertainment TV channels on the Internet, as well as the main tools and techniques for promoting various types of entertainment television content in social media were distinguished. The author makes an attempt to find out whether entertainment TV channels use different methods in promotion of different types of content in social media or they use the same set of methods for different projects.

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