Comparative Analysis of Product Promotion Channels in Social Media

Student: Galimova Regina

Educational Programme: Electronic Business (Master)

Year of Graduation: 2017

The present paper is dedicated to the research of product promotion channels in social media. Several comparison parameters of product promotion channels in social media are considered. Internet advertising market overview, as well as social media advertising market overview are presented. The existing promotion channels in social media are described, as well as advertising methods that can be used for promotion in social media channels. Parameters that can be used for comparison of promotion channels in social media are defined. Examples of problems which use different classifications of promotions channels in social media are shown. Results of the paper could be of interest to marketers and people interested in promotion on the internet and in social media.

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