Features of Consumer Behavior in the Field of Tourism

Diploma abstract on the subject of «Consumer Behavior in Tourism» Nowadays, consumer behavior remains one of the most important topics of scientific research because it has a direct relationship to the field of sales. Companies and organizations cannot successfully exist without researching and identifying needs of the potential audience. Therefore analyzing the perceptions and attitudes of consumers to a unique product or service is still indisputably necessary. Travel agencies are not the exception to that rule. The sphere of tourism has specific features that distinguish it from other spheres of sales. Marketing in the sphere of tourism requires the need for up-to-date and constant coordination of services with services that are in demand on the market at this moment. In this way, the study of consumer behavior and preferences in tourism becomes a compulsory procedure for creating an effective set of marketing activities for touristic organizations. In order to identify consumer perceptions and preferences in tourism an online survey was carried out. It is expected that new knowledge obtained will have practical application in the sphere of tourism.