Year of Graduation
Linguocultural and Structural Peculiarities of Advertising Slogans in Germany
Foreign Languages and Intercultural Communication
The paper focuses on linguistic and linguacultural peculiarities of advertising slogans in Germany. This issue is of current interest for science and society as far as linguacultural component of slogans is regarded as one of the main means of manipulating customer’s decision making. Thanks to this component, advertising slogan are able to persuade and motivate the audience.