Features of Publishing and Promotion of Young Adult Fiction in Russia and Abroad

Student: Bondarenko Anna

Educational Programme: Media Management (Master)

Year of Graduation: 2017

This study considers the actual processes of publication and promotion of Young Adult books in a large publishing holding. It reveals effective strategies of editorial preparation, advertising activities and PR campaigns for books, taking into account specific characteristics of the target audience of teenage books. The study concludes with some practical recommendations on the effective promotion of adolescent literature in today's book market.

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