Business Plan for Manufacturing Whey Powder

ABSTRACT In connection with the current trends of globalization, the complexity of market processes and high competition in sales of goods and services, planning of all business processes becomes one of the biggest challenges for companies. Starting a company requires not only a detailed business plan and feasibility study required investments, but a deep study of the every concept of the planned business. When planning their activities companies receive significantly better economic results than without it. That is why the entrepreneur, who aims not only to conduct business, but also to run it effectively and with the greatest benefit, must have a fully reasoned and detailed plan. A business plan helps to analyze the development strategy of the start-up, including financial and risk calculations, determining an effective development strategy. The aim of this work is the preparation of a business plan for the milk plant “Noviy+”, including competitive and market analysis, development of the strategy, marketing and financial plans and recommendations for their improvement. To achieve this goal the following objectives were solved: trends in the dairy industry in the Russian Federation and the Krasnodar region and the most promising direction of development of milk production were determined. Organizational, marketing, production, finance and risk plans were developed; cash flow of the project was generated; the economic efficiency of the project was performed by calculation of static, dynamic indicators, break-even point and sensitivity analysis. The project is commercially successful and cost effective; the payback is achieved in a short period, generates the highest net profit and solves the environmental problem. The practical value of the work is in developed business plan that will be used as the basis for the production of the new product at the plant. Keywords: business plan; start-up; market; competition; research; investments; efficiency; risks.