• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
  • HSE University
  • Student Theses
  • TNC’s Sales Diversification under Conditions of Development of Substitutes Market (PJSC “MMC Norilsk Nickel” Case)

Student
Title
Supervisor
Faculty
Educational Programme
Final Grade
Year of Graduation
Georgiy Kiyko
TNC’s Sales Diversification under Conditions of Development of Substitutes Market (PJSC “MMC Norilsk Nickel” Case)
World Economy
(Bachelor’s programme)
2017
This work is devoted to research of structure and problems of marketing and sales departments of PJSC "GMK Norilsk Nickel". The first chapter of this study describes a theoretical aspect that reveals the features of commodity sales, approaches to diversification and the arrangement of transnational corporations. It served as the theoretical basis for this study. The second chapter analysed the position of Norilsk Nickel in the metals & mining industry and reviewed the global nickel market. The third chapter highlights the current problems, as well as provides opportunities for the development of marketing and sales units, including diversification strategies.

Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.

Summaries of all theses must be published and made freely available on the HSE website.

The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.

Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.

In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.

Search all student theses